13 September 2026 · Dublin, Ireland
Value Over Cost Limited has secured US$5M in growth capital from a single family office based in Sweden. Privea Partners acted as financial advisor and capital introduction agent on the transaction, identifying the families whose mandates genuinely fitted the asset, making the introduction, and advising on structure through to close.
The mandate
Value Over Cost Limited is a London-based operator of mid and long-term rental accommodation, led by Chief Executive Andrew Hassan. Incorporated in February 2025, the company manages and hosts residential property on the leading booking platforms, including Airbnb, Booking.com and Vrbo, pairing real estate judgement with a service and operating model built for longer stays rather than nightly turnover.
That combination is the asset. Property alone is widely available; property with an operator who fills it, services it and holds the guest relationship is not, and it is the operating layer that converts a building into recurring income.
The capital funds the acquisition of real estate. It moves Value Over Cost from managing property to owning it, bringing acquired stock onto the platform the company already runs, so that the business holds the asset as well as the income the asset produces. Eighteen months of operating history sit behind that model, and what the round buys is the property to put underneath it.
Why family capital, and why one family
Real assets of this kind suit family capital more closely than they suit funds. The holding period is measured in years rather than quarters, the return combines asset value with recurring income, and the underwriting rests on the operator as much as on the asset. Those are terms on which a family principal is comfortable and on which a fund with a defined exit window frequently is not.
In the US$2M to US$25M band, families are the market. Institutional private equity has moved upmarket as funds have grown, bank credit at this size is constrained by regulation rather than by the quality of the borrower, and angel capital does not reach. A company raising in this band is rarely short of merit. It is short of a counterparty.
A single family office wrote this ticket. That meant one decision-maker rather than an investment committee, no syndication process to manage, and a diligence conversation held directly with the principal.
How the process ran
Privea approached the families whose existing exposure and holding period matched the strategy, rather than circulating the opportunity broadly. Five families were approached. Two went into due diligence. One wrote the full US$5M.
That shape is the point. A process that reaches five right principals and converts one of them is a different exercise from a process that reaches five hundred and converts none, and it is the reason the round closed without a syndicate to assemble or a second tranche to chase.
The firm stayed with the transaction through diligence and documentation to close, and represented the company throughout. Privea does not act for investors and takes no position in the transaction.
"Privea gave us direct access to a principal who understood the asset and the timeline immediately. The process was tight, the questions were the right ones, and the capital lets us move on the next stage of the portfolio."
"This raise was about the right partner rather than the right number. One family understood the asset, the holding period and the operator, and that is why it closed cleanly. Relationships are the strategy, and this is what that looks like in practice."
About Value Over Cost Limited
Value Over Cost Limited is a London-based property management and hospitality operator, led by Chief Executive Andrew Hassan. The company manages and hosts mid and long-term rental accommodation on the leading booking platforms, including Airbnb, Booking.com and Vrbo, combining real estate insight with customer service and day-to-day operational delivery. Registered in England and Wales, company number 16239825.
About Privea Partners
Privea Partners is a capital advisory firm that raises capital exclusively from family offices, combining introduction, advisory and execution in a single mandate. The firm works with companies raising between US$2M and US$25M and holds direct relationships with single and multi-family offices across Europe, North America, the GCC and parts of Africa. It is not an investor, a fund manager or a bank, and never takes custody of funds.
Privea Partners is a trading name of Direct Growth Partners Limited, registered in Ireland, company number 820060. Registered office: 17 Seachnaill Place, Dunshaughlin, Co. Meath, A85 AH22.
Privea Partners acted as financial advisor and capital introduction agent to Value Over Cost Limited and represented the company raising capital. Investor identities are not disclosed. This page is a record of a completed transaction. It is not an offer of securities, an invitation to invest, or investment advice, and it is not a forecast of the outcome of any other engagement.
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